Yvonne Elmasri is the founder of Project Love Apparel, a purpose-driven brand rooted in kindness, humanity, and the belief that love will always have the power to create change.

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A lifelong humanitarian, animal lover, and believer in the importance of protecting our peace, Yvonne created Project Love Apparel as more than just a clothing brand. Her “why” comes from a deep desire to remind people that what we put into the world matters—the words we speak, the way we treat one another, and the messages we choose to carry.

In a world that can often feel divided, heavy, and overwhelming, Yvonne wanted to create something that felt like a quiet rebellion: choosing love anyway.

Inspired by the calm of the coast, her love for animals, and her unwavering belief in humanity, Yvonne continues to build Project Love Apparel with intention and heart.